Designing scalable go-to-market strategies and making them work in practice. This includes target segmentation, sales motion design, channel strategy, and the pipeline and process discipline required to turn a GTM plan into consistent revenue results.
Building and structuring Sales, SDR, and RevOps functions for high performance. This means org design, hiring, onboarding, and the operational rigor that turns a collection of individuals into a data-driven sales organization.
Working directly with commercial leaders to sharpen strategy, challenge assumptions, and build the capabilities their organizations need to grow. Much of my work happens in the room with the leadership team, not just in decks delivered to them.
Synchronizing Sales and Marketing to drive efficient demand generation and conversion. Establishing the shared accountability, SLAs, and feedback loops that make both functions stronger, particularly in companies navigating SaaS transitions or rapid market expansion.
A structured operating framework for B2B sales organizations, covering GTM strategy, pipeline governance, team design, forecasting, roles, and revenue accountability. Built from 25+ years of field experience.
Career background, selected experience, and ongoing perspectives on B2B sales, go-to-market, and commercial leadership.
Practical perspectives on go-to-market strategy and sales execution. No fluff, just what actually works in the field.
Volunteering as a business coach for social initiatives across Germany, helping purpose-driven teams sharpen their strategy, build operational clarity, and grow their impact.